HELPING HAITI: Each morning as I read about devastation in Haiti, it becomes more and more unbelievable. They have estimated over 50% of the buildings are down and another 30% need to come down. The toll the disaster has taken on the Haitians is unimaginable.
People have rallied to help. Total giving to Haiti relief has exceeded $560 million (NYTimes 2.1.10). The Canadian government is matching the donations of Canadians for up to $50 million. However, this is a long term crisis that will face a generation. Here are some of the best ways to donate to organizations that have experience with disasters of this magnitude or are familiar with the country of Haiti.
TV INTERVIEW: ABC covered the best places to volunteer in Los Angeles. The whole story came together in less than 24 hours, and some great organizations were highlighted. (click to see video)
CAUSE RELATED MARKETING:
Created and designed this sponsorship deck for the Chrysalis Butterfly Ball, a very exciting event. I was going for classy, cool and socially responsible.
(click to download pdf)
BRANDING:
Created the identity, package design and web presence for Sweet Marcellines, an organic confectioner.
(click to see tasty treats)
Community Organizing & Non Profit:
- Developed strategy, messaging and collateral for Chrysalis' 25th Anniversary.
- Organized volunteer teams and conducted awareness events as Regional Field Organizer for Obama for America.
- Researched and wrote grant bringing telephone service to low-income households as a Pro Bono Grant Writer for Children Affected by Aids Foundation (CAAF).
- Created the online presence & volunteer recruitment tool for LA4Edwards.
- Designed first website for Aids Healthcare Foundation.
Print & Online Media:
- Created strategy, managed cross-functional development team and maintained several large websites. (Barbie.com, HyundaiUSA.com)
- Created and executed advertising campaigns and managed year-round communications across multiple platforms. (Mattel Consumer Products Print Campaign & Outdoor Events, Chrysalis)
- Managed several design firms, interactive groups and PR agencies.
Samples available upon request.
LIVE: West Hollywood, CA (see my block)
WORK: Marketing and Communications Manager at Chrysalis - a non-profit that helps people suffering from poverty and homelessness get jobs.
PLAY: A recent trip was to Turkey.
STUDY:
University of Southern California
Annenberg School of Communications
MA in Communications
Parsons School of Design
BA in Marketing & Graphic Design
READ: Boom! Voices of the Sixties by Tom Brokaw (Its an expansive look at this period in time that is nicely unified by Brockaw's voice).
MYERS BRIGS TYPE:
Warm, empathetic, responsive & responsible. Highly attuned to the emotions, needs & motivations of others. Find potential in everyone, want to help others fulfill their potential. May act as a catalysts for individual & group growth. Loyal, responsive to praise & criticism. Sociable, facilitate others in a group & provide inspiring leadership.
SOCIAL MEDIA:
IN THE NEWS:
CHRYSALIS: Press hits & media coverage that I have secured.
BARBIE ONLINE: "This is the most integrated product & advertising campaign we have done," said Patrick Shandrick. And the girls do their part through viral marketing"..."
Washington Post, Plug & Play - Advertisers Use Online Games to Entice Customers
AIDS HEALTHCARE FOUNDATION: “AHF Joins On-Line Community; Respected Web Designer Patrick Shandrick Designs Site..." Business Wire