BARBIE.COM: Website Strategy & Development, Content Managment

| close window |
GOAL:
Develop a site that engaged girls, extended the brand & informed parents.

ACTION:
Relaunched Barbie.com & increased traffic 300% to 100MM visits annually.

Managed 9 language localization of site.

Oversaw content updates, managed production staff & supported brand's marketing objectives.

Developed e-commerce applications & supported e-tailers.