HYUNDAIUSA.COM: Web Strategy & Development, Content Managment

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GOAL:
Develop a site that guides users through the car buying process to contacting a dealer.

ACTION:
Developed & managed extensive auto site that received over 1MM visits a year & played a key role in auto purchasing.

Created an internal lead database for dealers to manage Internet & 800 # leads.

Planned & executed online marketing that targeted "niche" consumer groups.