BARBIE: Mobile Tour & Retailtainment Event
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GOAL:
Connect with moms & daughters in a relevant, fun way. Drive sales of Barbie Consumer Products.

ACTION:
Created & implemented mobile marketing tour. Coordinated with advertising partner (Better Homes & Gardens) & retail partner (Walmart) to maximize exposure & sales.

Tour had product display tents as well as entertainment - dance lessons & storytelling with Barbie.

Tour had above average attendance for Walmart/Mattel store events.

Sales increased 200% in tour spots.

Press coverage generated over 450,000,000 media impressions from coverage on CNN & local news.

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